According the the Wall Street Journal RIM is shopping for a mobile advertising network. RIM apparently has had meetings with mobile ad network Millennial Media about a potential buy, but have since stopped due to the value of Millennial. Popular ad markets AdMob and Quattro Wireless have talked to RIM but asked between $400 million to $500 million and RIM has been unwilling to pay that. Now, though, RIM is behind, as Google Inc. and Apple Inc. purchased AdMob and Quattro and have had great success.

According the the Wall Street Journal RIM is shopping for a mobile advertising network. RIM apparently has had meetings with mobile ad network Millennial Media about a potential buy, but have since stopped due to the value of Millennial. Popular ad markets AdMob and Quattro Wireless have talked to RIM but asked between $400 million to $500 million and RIM has been unwilling to pay that. Now, though, RIM is behind, as Google Inc. and Apple Inc. purchased AdMob and Quattro and have had great success.

Picture this, you're in a bar and a bunch of hot girls walk in. They sit down next to you, and start to flirting with you. All of this happens while they are using their Blackberry. This might sound strange but Julia Royter, a 26 year old actress, said this is exactly what RIM payed her to do in a stealth marketing campaign. "We would just walk into bars, whip out our Blackberrys and try to get guys to look at them by flirting. We’d say, 'Put your number in my phone and I’ll totally call you. We’ll go out on a date!' But we just wanted them to try the BlackBerry. I definitely didn't call anyone," said Royter.



This was published in an article in the NY Daily News today.  (Thanks to Kyle @BlackberryCool for posting).  This sounds like a waste of money, but is an interesting way get the brand out there. What are your thoughts on this?

Picture this, you're in a bar and a bunch of hot girls walk in. They sit down next to you, and start to flirting with you. All of this happens while they are using their Blackberry. This might sound strange but Julia Royter, a 26 year old actress, said this is exactly what RIM payed her to do in a stealth marketing campaign. "We would just walk into bars, whip out our Blackberrys and try to get guys to look at them by flirting. We’d say, 'Put your number in my phone and I’ll totally call you. We’ll go out on a date!' But we just wanted them to try the BlackBerry. I definitely didn't call anyone," said Royter.



This was published in an article in the NY Daily News today.  (Thanks to Kyle @BlackberryCool for posting).  This sounds like a waste of money, but is an interesting way get the brand out there. What are your thoughts on this?