Technology Development

Over a year ago there was a lot of buzz going around about a new barcode scanning technology that Microsoft had been working on. They released a beta version of what is called Tag, which needless to say was a very buggy application. However, Microsoft is proud to announce that Tag has come out of beta and that they've included a few new upgrades:

• A device ID feature will allow marketers to deliver a more personalized consumer experience across multiple Tags. For example, consumers can now receive customized content, such as a coupon or other offer from a retail outlet, based on Tags they’ve previously scanned


• A new .tag file format will make it easier to print and manage a large number of different Tags as part of a broad campaign deployment. Developers of professional printing programs can now generate the Tag graphic on the fly as part of their solution


• Tag has always been available worldwide and has been distributed and deployed globally. We have added localization in five new languages which include: French, Spanish, Turkish, Simplified Chinese, Italian


• And finally, we will be introducing a beta Heat Map feature in the next few days, available in the Tag Campaign Manager, that will help companies better measure Tag usage by location and make more informed decisions about their Tag campaigns and overall marketing spend